Graduate Certificate in Marketing Analytics

About the course

The Graduate Certificate in Marketing Analytics builds practical capability in using data to improve marketing decisions. You’ll develop skills to interpret customer and market data, apply analytical tools, and translate insights into strategy across digital and traditional channels. This short postgraduate qualification is designed to strengthen analytics literacy for marketing and business professionals and can support further postgraduate study in marketing or analytics.

Career outcome

Graduates can pursue roles where marketing and data intersect, helping organisations turn customer and campaign data into actionable insights. Potential pathways include marketing analyst, digital marketing analyst, CRM or customer insights analyst, and marketing performance/reporting roles across agencies, retail, technology and services. This Graduate Certificate supports entry or progression in marketing analytics-focused business careers. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Living Costs in Sydney**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918	Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115
Transportation (Daily) A$ 9 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)