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About the course
The Master of Management (Marketing) at Melbourne Business School develops core business and management foundations alongside specialised training in marketing. Students build capability across accounting, finance and management, while deepening expertise in areas such as marketing strategy, customer behaviour, branding, neuromarketing and international marketing. The program includes practical industry learning through an internship or consulting project to help graduates lead with impact.
What you might learn
Students learn to apply contemporary marketing theory and tools to attract, retain and grow customer relationships and improve customer experience. The course aims to build analytical and strategic decision-making skills grounded in broad business fundamentals, preparing students to manage marketing performance and contribute to organisational strategy. It also develops professional capability through industry-engaged learning, strengthening readiness for leadership roles in marketing and related functions.
Career outcome
Graduates can pursue marketing and customer-focused roles across a wide range of industries in Australia and globally, including consumer goods, technology, services and consulting. The program supports pathways into positions such as marketing manager, brand manager, product/portfolio manager, customer experience specialist, market research/insights analyst or digital marketing strategist. Industry projects and internships further enhance employability by providing experience solving real business problems and building professional networks.
Entry requirements
IELTS 6.5 with no band less than 6.0.
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
