Master of Management (Marketing)

关于课程

The Master of Management (Marketing) at Melbourne Business School develops core business and management foundations alongside specialised training in marketing. Students build capability across accounting, finance and management, while deepening expertise in areas such as marketing strategy, customer behaviour, branding, neuromarketing and international marketing. The program includes practical industry learning through an internship or consulting project to help graduates lead with impact.

你可能学到什么

Students learn to apply contemporary marketing theory and tools to attract, retain and grow customer relationships and improve customer experience. The course aims to build analytical and strategic decision-making skills grounded in broad business fundamentals, preparing students to manage marketing performance and contribute to organisational strategy. It also develops professional capability through industry-engaged learning, strengthening readiness for leadership roles in marketing and related functions.

职业成果

Graduates can pursue marketing and customer-focused roles across a wide range of industries in Australia and globally, including consumer goods, technology, services and consulting. The program supports pathways into positions such as marketing manager, brand manager, product/portfolio manager, customer experience specialist, market research/insights analyst or digital marketing strategist. Industry projects and internships further enhance employability by providing experience solving real business problems and building professional networks.

Entry requirements

IELTS 6.5 with no band less than 6.0.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)