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About the course
The Master of Digital Marketing provides a specialist theoretical and practical foundation in digital marketing, combining advanced coursework with real-world application. Students build capability across areas such as social media, channel management, content marketing, retail, and marketing metrics and analytics. The program emphasises learning from industry experts and applying digital marketing theory to contemporary business contexts, including opportunities for hands-on industry engagement.
What you might learn
Students develop advanced, job-ready digital marketing knowledge and the ability to design and evaluate digital customer experiences across platforms and channels. The course builds analytical capability in digital metrics and performance measurement, alongside strategic skills in content and campaign development. Graduates learn to analyse and solve complex digital marketing problems using evidence-based decision-making and current best practice.
Career outcome
Graduates can pursue roles across digital and performance marketing functions in corporate, agency, retail and technology-driven organisations. Potential career paths include digital marketing specialist, social media or content strategist, digital analytics/insights roles, and channel or campaign management positions. The internship and industry-led learning components help build professional networks and practical experience aligned to current employer needs.
Entry requirements
IELTS 6.5: with no band less than 6.0
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
