Master of Digital Marketing

关于课程

The Master of Digital Marketing provides a specialist theoretical and practical foundation in digital marketing, combining advanced coursework with real-world application. Students build capability across areas such as social media, channel management, content marketing, retail, and marketing metrics and analytics. The program emphasises learning from industry experts and applying digital marketing theory to contemporary business contexts, including opportunities for hands-on industry engagement.

你可能学到什么

Students develop advanced, job-ready digital marketing knowledge and the ability to design and evaluate digital customer experiences across platforms and channels. The course builds analytical capability in digital metrics and performance measurement, alongside strategic skills in content and campaign development. Graduates learn to analyse and solve complex digital marketing problems using evidence-based decision-making and current best practice.

职业成果

Graduates can pursue roles across digital and performance marketing functions in corporate, agency, retail and technology-driven organisations. Potential career paths include digital marketing specialist, social media or content strategist, digital analytics/insights roles, and channel or campaign management positions. The internship and industry-led learning components help build professional networks and practical experience aligned to current employer needs.

Entry requirements

IELTS 6.5: with no band less than 6.0

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)