Master of Business – Master of Marketing

About the course

This combined Master of Business and Master of Marketing responds to digital transformation, data and AI reshaping how organisations engage customers. You build broad business knowledge alongside specialised marketing capability through applied coursework and practice-based learning. The degree develops creative, analytical and technical skills for customer insight, data-informed decisions and technology-enabled marketing to plan, implement and evaluate initiatives aligned to organisational goals in dynamic markets.

Career outcome

Graduates are prepared for digital-first marketing and broader business roles across industries, using data, customer insight and contemporary marketing technologies. Typical pathways include brand and product roles, digital marketing and marketing automation, advertising and copywriting, consumer research, corporate communications and media relations, and public relations/social media management. This is a master coursework qualification in Business & Commerce with a strong marketing specialisation.

Living Costs in Wollongong**

Restaurant (Meal, Inexpensive Restaurant) A$ 16 - 21	Rent per Month (1 bedroom in City Centre) A$ 1,452 - 1,921	Rent per Month (1 bedroom Outside of Centre) A$ 1,188 - 1,572
Transportation (Daily) A$ 6 - 7	Utilities per Month (Electricity, Mobile & Internet) A$ 242 - 320

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)