Master of Business (Marketing)

About the course

Deakin’s Master of Business (Marketing) builds contemporary marketing expertise with a strong focus on digital and social media marketing, marketing technology, analytics and sustainable business. You will develop communication and critical thinking skills and learn to design, implement and evaluate effective marketing strategies. Practical learning through case studies and client-based projects, plus industry connections and AMI accreditation, support career progression in marketing leadership.

Career outcome

Graduates can pursue marketing careers across industries, applying skills in digital strategy, brand management, customer insights and marketing analytics. The course supports pathways into roles such as marketing manager, brand manager, digital marketing specialist, marketing analyst, product/portfolio marketing, and campaign or communications roles. This is a Master-level qualification designed for professional practice in marketing and broader business contexts. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)