Master of Business (Integrated Marketing Communication) (BS11)

About the course

This Master of Business majoring in Integrated Marketing Communication develops advanced capabilities in marketing communication strategy across advertising, public relations, consumer behaviour and digital channels. You’ll build skills in insights, analytics, content and stakeholder-focused communication, with study options at Gardens Point or online and a structured progression through foundation, discipline and complementary studies. This is a masters-level business qualification focused on integrated marketing communication.

Career outcome

Graduates can pursue roles supporting brand and communication strategy across agencies, corporate and government environments. Typical pathways include integrated marketing communications specialist, digital marketing strategist, marketing analyst, public relations adviser, content or campaign manager, and stakeholder communications roles. The major supports careers that combine advertising, PR and digital strategy in contemporary organisations. This is a masters-level pathway for business careers in integrated marketing communication.

Living Costs in Brisbane**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940	Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419
Transportation (Daily) A$ 7 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)