Diploma of Social Media Marketing

About the course

This Diploma of Social Media Marketing builds practical skills to support organisations with an active digital presence. You’ll develop capabilities in planning and creating social content, supporting campaigns, and applying platform and audience insights to improve performance. Delivered on campus at RMIT’s Melbourne City location, the course focuses on job-ready marketing communication skills. This is a vocational Diploma in media and communication. The programme introduces business operations, customer service, and administrative leadership for commercial workplaces.

Career outcome

Graduates can pursue entry-level roles supporting social media and digital marketing activity for businesses, agencies and community organisations. Typical work includes content creation, scheduling and community engagement, basic reporting and assisting with campaign delivery across major platforms. Potential job titles include social media assistant, social media marketer and junior social media manager. This is a vocational Diploma preparing you for social media marketing careers. Preparing graduates for supervisory, administration, and business support roles, or degree articulation.

Living Costs in Sydney**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918	Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115
Transportation (Daily) A$ 9 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)