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About the course
This Graduate Diploma of Marketing builds advanced marketing capability to help you connect with customers and deliver demand-generation activities. You’ll strengthen strategic thinking, deepen understanding of consumer behaviour, and learn to analyse and apply marketing metrics to inform decisions. The course also develops contemporary business management knowledge to support leadership and marketing management roles. This is a postgraduate Graduate Diploma in marketing within business.
Career outcome
Graduates can pursue or advance into marketing management roles across a range of organisations, including international businesses. The course supports capability in service industry marketing, consumer behaviour insights, global marketing and strategic planning, helping you make data-informed decisions using marketing metrics. Typical pathways include roles such as marketing manager, brand or product roles, and broader marketing leadership positions. This is a postgraduate Graduate Diploma focused on marketing careers in business.
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