Graduate Certificate of Marketing Technology

About the course

Deakin’s Graduate Certificate of Marketing Technology builds practical expertise in marketing technology (MarTech) to help professionals lift digital marketing performance. You’ll explore how organisations use platforms, automation, analytics and AI to improve customer engagement and measure impact. Designed for working marketers, the course is delivered flexibly and informed by industry-focused teaching from Deakin Business School in Business & Commerce.

Career outcome

Graduates can pursue roles that bridge marketing strategy and technology, supporting data-driven planning and performance measurement. The course is suited to marketers and business professionals looking to strengthen capability in MarTech ecosystems, customer journey management, automation and AI-enabled marketing. Potential pathways include digital marketing specialist, marketing technologist, CRM/lifecycle marketing roles, marketing analytics support and MarTech implementation roles in Business & Commerce.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)