Graduate Certificate of Marketing Technology

关于课程

Deakin’s Graduate Certificate of Marketing Technology builds practical expertise in marketing technology (MarTech) to help professionals lift digital marketing performance. You’ll explore how organisations use platforms, automation, analytics and AI to improve customer engagement and measure impact. Designed for working marketers, the course is delivered flexibly and informed by industry-focused teaching from Deakin Business School in Business & Commerce.

职业成果

Graduates can pursue roles that bridge marketing strategy and technology, supporting data-driven planning and performance measurement. The course is suited to marketers and business professionals looking to strengthen capability in MarTech ecosystems, customer journey management, automation and AI-enabled marketing. Potential pathways include digital marketing specialist, marketing technologist, CRM/lifecycle marketing roles, marketing analytics support and MarTech implementation roles in Business & Commerce.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)