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About the course
This undergraduate specialisation builds practical knowledge of social media and digital marketing in a rapidly changing online environment. You’ll learn how digital platforms shape customer behaviour and how marketing applies across business and other fields. It is designed to complement a range of degrees and can add a strong digital dimension to non-business study areas. This is an undergraduate specialisation in business and marketing. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
This specialisation can support careers where organisations need to grow audiences and manage digital channels. Graduates may pursue roles such as digital marketing officer/manager, brand coordinator, social media manager, or fundraising and events coordinator. It is relevant across advertising and marketing, retail and wholesale, manufacturing, leisure and tourism, education, and other service industries. This is an undergraduate specialisation aligned to business and marketing careers. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Perth**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,255 - 1,660 |
Rent per Month (1 bedroom Outside of Centre) A$ 866 - 1,146 |
Transportation (Daily) A$ 6 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 243 - 321 |
Average Salary***
