Bachelor of Media and Communication (Social Media)

About the course

This Bachelor of Media and Communication majoring in Social Media develops practical and strategic skills for creating, managing and analysing social media content and campaigns. You’ll explore digital storytelling, audience engagement, branding and communication across platforms, supported by industry-informed teaching. Graduates gain a strong foundation in contemporary media practice and communication theory through a three-year bachelor degree in Media & Communication.

Career outcome

Graduates can pursue roles across digital communication and content industries, such as social media coordinator/manager, content creator, digital communications officer, community manager, or PR and marketing assistant. The course supports skills in platform strategy, campaign planning, audience insight and performance measurement, helping you work in agencies, corporate communications, government, or not-for-profits with a bachelor-level qualification in Media & Communication. Preparing graduates for media, public relations, marketing communication, and digital content production roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)