Bachelor of Arts (Honours) in Digital Advertising

About the course

Covers advertising strategy and creative execution for digital platforms and channels. Emphasises campaign planning, audience targeting and content designed for online engagement. The Bachelor of Arts (Honours) in Digital Advertising (Bachelor Degree / Honours Degree) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

Career outcome

Leads to roles in agencies and marketing teams supporting digital campaign delivery. Graduates may become digital advertising executives, media planners (junior), or content coordinators.

Living Costs in Kuala Lumpur**

Restaurant (Meal, Inexpensive Restaurant) RM 10 - 14	Rent per Month (1 bedroom in City Centre) RM 1,876 - 2,481	Rent per Month (1 bedroom Outside of Centre) RM 1,086 - 1,436
Transportation (Daily) RM 5 - 6	Utilities per Month (Electricity, Mobile & Internet) RM 294 - 388

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)