Bachelor of Marketing (Psychology)

About the course

Study Deakin’s Bachelor of Marketing (Psychology) to understand what drives consumer behaviour and decision-making. You’ll combine marketing strategy with psychology insights, building skills in analysis, communication and campaign development. Practical projects and work-integrated learning help you apply behavioural insights to real business problems and graduate with an industry-ready skill set in marketing and consumer psychology at bachelor level. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles that blend marketing and behavioural insight, supporting organisations to understand customers and design effective campaigns. Career paths may include marketing coordinator, brand or product assistant, consumer insights/market research roles, digital marketing support and communications roles across diverse industries. The course’s applied projects and industry engagement prepare you for entry-level marketing careers with a consumer psychology focus at bachelor level.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)