Bachelor of Marketing (Psychology)

关于课程

Study Deakin’s Bachelor of Marketing (Psychology) to understand what drives consumer behaviour and decision-making. You’ll combine marketing strategy with psychology insights, building skills in analysis, communication and campaign development. Practical projects and work-integrated learning help you apply behavioural insights to real business problems and graduate with an industry-ready skill set in marketing and consumer psychology at bachelor level. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates can pursue roles that blend marketing and behavioural insight, supporting organisations to understand customers and design effective campaigns. Career paths may include marketing coordinator, brand or product assistant, consumer insights/market research roles, digital marketing support and communications roles across diverse industries. The course’s applied projects and industry engagement prepare you for entry-level marketing careers with a consumer psychology focus at bachelor level.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)