Bachelor of Marketing (Psychology)

About the course

This degree combines marketing and psychology to build expertise in consumer behaviour and how people make decisions. You’ll develop skills in marketing strategy, communication and analytics, then apply insights to design targeted campaigns through practical projects. Work-integrated learning opportunities and industry partnerships help you gain experience and networks. This is a Bachelor-level programme in Business & Commerce focused on marketing and psychology. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates are prepared for roles that use consumer insight to shape strategy and campaigns across industries. Career paths can include marketing coordinator/assistant, consumer or market research roles, brand and digital marketing support, communications and customer insights roles, and junior marketing analyst positions. The course’s work-integrated learning and applied projects support employability and industry connections. This is a Bachelor-level pathway into marketing careers in Business & Commerce.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)