Bachelor of Marketing (Psychology)

关于课程

This degree combines marketing and psychology to build expertise in consumer behaviour and how people make decisions. You’ll develop skills in marketing strategy, communication and analytics, then apply insights to design targeted campaigns through practical projects. Work-integrated learning opportunities and industry partnerships help you gain experience and networks. This is a Bachelor-level programme in Business & Commerce focused on marketing and psychology. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates are prepared for roles that use consumer insight to shape strategy and campaigns across industries. Career paths can include marketing coordinator/assistant, consumer or market research roles, brand and digital marketing support, communications and customer insights roles, and junior marketing analyst positions. The course’s work-integrated learning and applied projects support employability and industry connections. This is a Bachelor-level pathway into marketing careers in Business & Commerce.

墨尔本的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 15 - 20	每月租金 （市中心一间卧室） A$ 1,583 - 2,094	每月租金 （中心外有一间卧室） A$ 1,207 - 1,596
运输 （日常的） A$ 7 - 9	每月公用事业费用 （电力、移动和互联网） A$ 240 - 318

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)