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About the course
This marketing major within the LLB/BCom double degree explores how organisations differentiate products and services, communicate with target audiences and build strategies to maximise consumer value, sales and profit. You’ll study brand and promotional approaches across advertising, digital and social media, public relations, retailing and sales, and examine pricing, distribution, international and internet marketing. The major emphasises analysing customer and competitor behaviour in an industry-informed curriculum for undergraduate business study.
Career outcome
Graduates who combine marketing with the LLB/BCom double degree can pursue roles that connect commercial strategy with legal practice and compliance. Career paths may include lawyer roles (including specialist practice areas), in-house counsel supporting brand, advertising and consumer law matters, and business-focused positions that benefit from strong market analysis skills. This major supports broad career options across marketing, corporate and regulated industries within an undergraduate business and commerce context.
Average Salary***
