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About the course
This undergraduate specialisation introduces core marketing concepts, focusing on consumer behaviour and how marketers adapt strategies for different target markets. You’ll build skills to plan, organise and implement marketing activities in competitive and fast-changing environments. It is designed to complement a bachelor degree by adding focused study in marketing communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates who add this specialisation to their bachelor degree can pursue marketing and communication-focused roles across many industries. Typical pathways include marketing coordinator/assistant, brand or campaign support roles, promotions and customer engagement, content and communications support, and roles in advertising or digital marketing teams. Outcomes depend on the host bachelor degree and chosen units within this business-focused specialisation. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Perth**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,255 - 1,660 |
Rent per Month (1 bedroom Outside of Centre) A$ 866 - 1,146 |
Transportation (Daily) A$ 6 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 243 - 321 |
Average Salary***
