Marketing Communication Specialisation

关于课程

This undergraduate specialisation introduces core marketing concepts, focusing on consumer behaviour and how marketers adapt strategies for different target markets. You’ll build skills to plan, organise and implement marketing activities in competitive and fast-changing environments. It is designed to complement a bachelor degree by adding focused study in marketing communication. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduates who add this specialisation to their bachelor degree can pursue marketing and communication-focused roles across many industries. Typical pathways include marketing coordinator/assistant, brand or campaign support roles, promotions and customer engagement, content and communications support, and roles in advertising or digital marketing teams. Outcomes depend on the host bachelor degree and chosen units within this business-focused specialisation. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

珀斯的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,255 - 1,660	每月租金 （中心外有一间卧室） A$ 866 - 1,146
运输 （日常的） A$ 6 - 8	每月公用事业费用 （电力、移动和互联网） A$ 243 - 321

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)