Bachelor of Marketing and Media

About the course

The Bachelor of Marketing and Media combines marketing strategy with media practice to build skills in brand storytelling, content production and data-informed decision-making. You’ll engage with real client challenges, explore marketing technologies and emerging issues such as data privacy and AI, and develop practical industry-ready capability through applied learning. This bachelor degree supports career-focused study across marketing and media industries. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles that blend marketing and media capabilities across agencies, brands and digital platforms. Potential pathways include marketing coordinator, brand or communications assistant, social media and content producer, digital marketing specialist, media planner, marketing analyst or customer insights roles. The degree prepares you for work in sectors such as advertising, media, retail, technology and professional services as a bachelor qualification in marketing and media.

Living Costs in Sydney**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918	Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115
Transportation (Daily) A$ 9 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)