Marketing (3 years)

About the course

This undergraduate Marketing major explores how organisations understand customers, shape value propositions and build brands in changing markets. You’ll develop practical skills in areas such as consumer insight, market research and strategy, with an emphasis on real-world decision-making and contemporary marketing channels. It prepares you for business-focused study and careers in marketing and related commercial fields. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates can pursue roles across marketing and sales functions in a wide range of industries. Potential pathways include marketing management, advertising and communications, sales management, digital marketing, distribution and channel management, product development and brand management. The major builds foundational knowledge and applied skills for entry-level to developing professional roles in business and commerce marketing. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Perth**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23	Rent per Month (1 bedroom in City Centre) A$ 1,255 - 1,660	Rent per Month (1 bedroom Outside of Centre) A$ 866 - 1,146
Transportation (Daily) A$ 6 - 8	Utilities per Month (Electricity, Mobile & Internet) A$ 243 - 321

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)