Bachelor of Communication (Social Media)

About the course

Explore digital media and prepare for a career in social media through the Bachelor of Communication (Social Media). You’ll build skills spanning content creation, marketing, advertising and journalism, with hands-on projects and industry mentoring. The major emphasises planning and managing campaigns, analysing performance, and understanding ethical and legal issues. You’ll work with real clients and graduate with a professional portfolio in media and communication.

Career outcome

Graduates can pursue roles in social media and digital content across agencies, brands, government and not-for-profits. Typical opportunities include social media manager or strategist, online community manager, digital strategist, digital marketing manager, content strategist, and content creation executive. The course develops practical capability in campaign planning, content production and performance measurement to support work in business and communications as a Bachelor-level qualification in media and communication.

Living Costs in Sunshine Coast**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 1,148 - 1,518	Rent per Month (1 bedroom Outside of Centre) A$ 977 - 1,292
Transportation (Daily) A$ 3 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 271 - 359

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)