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About the course
This major within QUT’s Bachelor of Communication focuses on digital advertising in contemporary media and marketing environments. You’ll build skills in advertising concepts, audience and consumer insights, creative development, and digital media analytics, with opportunities to study complementary units and broader communication disciplines. Delivered primarily at Kelvin Grove, the program prepares you for professional practice in media and advertising as a bachelor-level qualification in communication.
Career outcome
Graduates may pursue roles in digital advertising and broader promotional communication across agencies, brands, media and digital platforms. Typical careers include digital advertising coordinator, account executive, media planner/buyer, campaign or content strategist, social and performance marketing assistant, and junior insights/analytics roles. The degree supports work where you develop campaigns, interpret audience data, and coordinate multi-channel communications as a bachelor-level qualification in media and communication.
Living Costs in Brisbane**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,467 - 1,940 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,073 - 1,419 |
Transportation (Daily) A$ 7 - 8 |
Utilities per Month (Electricity, Mobile & Internet) A$ 237 - 314 |
Average Salary***
