Bachelor of Communication (Digital Advertising) (KC40)

关于课程

This major within QUT’s Bachelor of Communication focuses on digital advertising in contemporary media and marketing environments. You’ll build skills in advertising concepts, audience and consumer insights, creative development, and digital media analytics, with opportunities to study complementary units and broader communication disciplines. Delivered primarily at Kelvin Grove, the program prepares you for professional practice in media and advertising as a bachelor-level qualification in communication.

职业成果

Graduates may pursue roles in digital advertising and broader promotional communication across agencies, brands, media and digital platforms. Typical careers include digital advertising coordinator, account executive, media planner/buyer, campaign or content strategist, social and performance marketing assistant, and junior insights/analytics roles. The degree supports work where you develop campaigns, interpret audience data, and coordinate multi-channel communications as a bachelor-level qualification in media and communication.

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)