商业学士（市场营销）

关于课程

Develop strategic marketing skills to analyse consumer behaviour and market conditions, then design, communicate and evaluate marketing solutions for organisations. You’ll build practical, industry-relevant capability through real-world learning, case studies and work integrated experiences, with options to study online or on campus. This bachelor degree prepares you for contemporary marketing practice within a business context. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

职业成果

Graduate prepared for roles across brand, product and customer marketing, digital and social media marketing, market research and insights, communications and campaign planning. The course supports pathways into agencies, corporate marketing teams, retail and service industries, and government or not-for-profit organisations, with skills adaptable to local and global markets. This bachelor degree supports entry into professional marketing careers. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

布里斯班的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,467 - 1,940	每月租金 （中心外有一间卧室） A$ 1,073 - 1,419
运输 （日常的） A$ 7 - 8	每月公用事业费用 （电力、移动和互联网） A$ 237 - 314

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)