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About the course
This Bachelor of Business (Marketing) builds a strong foundation in core business principles with a focus on contemporary marketing practice. You’ll develop skills to understand customers, markets and brand performance, and learn to plan and evaluate marketing activities in a digital and data-informed environment. Delivery is available online with study supported through UC’s Canberra Business School at AQF Level 7. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.
Career outcome
Graduates are prepared for roles supporting marketing strategy and execution across private, public and not-for-profit organisations. Career pathways may include marketing assistant/coordinator, digital marketing or social media roles, brand and communications support, customer insights or market research assistant positions, and entry-level business development work. This Bachelor degree provides a marketing-focused business qualification at undergraduate level. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.
Living Costs in Canberra**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 23 |
Rent per Month (1 bedroom in City Centre) A$ 1,584 - 2,095 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,253 - 1,657 |
Transportation (Daily) A$ 4 - 10 |
Utilities per Month (Electricity, Mobile & Internet) A$ 264 - 348 |
Average Salary***
