Bachelor of Business Management (Honours)

About the course

This undergraduate programme at Penang campus builds core and applied knowledge in Business & Commerce. Study includes marketing, finance, organisational behaviour, entrepreneurship, and business analytics. The programme introduces business strategy, finance, marketing, and leadership foundations for commercial organisations.

Career outcome

Graduates are equipped for professional entry roles in Business & Commerce and further postgraduate study. Graduates join management trainee, analyst, marketing, and operations graduate programmes. Preparing graduates for business analyst, management trainee, marketing, and operations entry-level roles.

Living Costs in Penang**

Restaurant (Meal, Inexpensive Restaurant) RM 9 - 12	Rent per Month (1 bedroom in City Centre) RM 870 - 1,150	Rent per Month (1 bedroom Outside of Centre) RM 576 - 762
Transportation (Daily) RM 3 - 4	Utilities per Month (Electricity, Mobile & Internet) RM 239 - 316

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)