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About the course
This Bachelor of Business (Digital Futures) major combines core business knowledge with emerging digital capabilities. You’ll explore areas such as artificial intelligence, social media and FinTech, while building foundations in management, business law, governance and social responsibility. The program emphasises customer-focused digital platforms, data-driven growth and practical Work Integrated Learning to prepare graduates for contemporary business roles in the digital economy.
Career outcome
Graduates can pursue roles where business strategy meets digital innovation. Career paths include business intelligence or data analyst, digital marketing manager, ecommerce manager, social media strategist, UX/UI specialist, and digital transformation consultant. Opportunities span digital marketing, analytics, fintech-enabled services, online retail, consulting and organisations undertaking technology-driven change, supported by a Bachelor-level foundation in business and digital futures.
Average Salary***
