Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing

About the course

Applies marketing fundamentals to digital channels, content, and online customer journeys. Develops skills in planning and evaluating digital campaigns and audience engagement. The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing (Bachelor Degree / Honours Degree) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

Career outcome

Leads to roles in digital marketing, social media support and campaign coordination. Graduates may work as digital marketing executives, content coordinators, or SEO/SEM assistants.

Living Costs in Kuala Lumpur**

Restaurant (Meal, Inexpensive Restaurant) RM 10 - 14	Rent per Month (1 bedroom in City Centre) RM 1,876 - 2,481	Rent per Month (1 bedroom Outside of Centre) RM 1,086 - 1,436
Transportation (Daily) RM 5 - 6	Utilities per Month (Electricity, Mobile & Internet) RM 294 - 388

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)