Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing

关于课程

Applies marketing fundamentals to digital channels, content, and online customer journeys. Develops skills in planning and evaluating digital campaigns and audience engagement. The Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing (Bachelor Degree / Honours Degree) curriculum develops core academic skills, critical thinking, and discipline-specific foundations needed for progression into higher-level university study.

职业成果

Leads to roles in digital marketing, social media support and campaign coordination. Graduates may work as digital marketing executives, content coordinators, or SEO/SEM assistants.

吉隆坡的生活成本**

餐厅 （膳食，便宜的餐厅） RM 10 - 14	每月租金 （市中心一间卧室） RM 1,876 - 2,481	每月租金 （中心外有一间卧室） RM 1,086 - 1,436
运输 （日常的） RM 5 - 6	每月公用事业费用 （电力、移动和互联网） RM 294 - 388

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)