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About the course
The Master of Philosophy (MPhil) in the Faculty of Business and Law (Marketing) is a postgraduate research degree that builds advanced research capability through a blend of research training and an independent thesis. You complete coursework early in the program, then undertake a substantial supervised research project culminating in a 40,000-word thesis (or equivalent). This masters-by-research focuses on developing research expertise in marketing and business disciplines.
Career outcome
Graduates can pursue research-focused roles across universities, industry and government, applying advanced skills in research design, methodology, analysis and academic writing. The degree supports pathways to PhD study and careers involving market research, insights, policy and strategy where rigorous evidence is required. Outcomes commonly include research assistant/associate roles, analyst positions, or academic and consulting pathways within marketing and business research. Preparing graduates for academic research, organisational leadership, and evidence-based management practice.
Average Salary***
