Master of Media and Communication (Social Media Management)

About the course

The Master of Media and Communication (Social Media Management) develops advanced skills to plan, manage and evaluate social media strategy across organisations. You’ll explore contemporary media practice, audience engagement and digital communication approaches, with a focus on professional, platform-aware content and campaign management. The course is designed for graduates seeking specialist, industry-relevant capabilities at master’s level in media and communication.

Career outcome

Graduates can pursue roles that combine communication strategy with social platform execution across corporate, government, agency and not-for-profit settings. Typical pathways include social media manager, digital content strategist, community or engagement manager, communications adviser, and digital marketing/brand roles. The degree supports progression to specialist leadership positions in master’s-level media and communication practice focused on social media management. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)