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About the course
The Master of Marketing develops advanced capabilities in contemporary marketing, including customer insight, brand strategy and data-informed decision-making. You’ll explore how digital channels, analytics and changing consumer behaviour shape marketing performance, and build practical skills through applied learning. The program is designed for graduates and professionals seeking specialist marketing expertise at master’s level in business and commerce.
Career outcome
Graduates can pursue roles across industry and agencies where strategic and digital marketing skills are valued. Typical opportunities include marketing manager, brand manager, digital marketing specialist, product or category manager, marketing communications specialist and market research/insights roles. The course supports progression into leadership positions by strengthening strategy, analytics and campaign planning expertise at master’s level in business and commerce. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.
Living Costs in Melbourne**
Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20 |
Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596 |
Transportation (Daily) A$ 7 - 9 |
Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318 |
Average Salary***
