AUG Social Media
AUG Student Services logo
Menu
Edith Cowan University logo

Master of Marketing and Innovation Management

Masters.
Edith Cowan University

400

in world overall ranking*

50

in local overall ranking*
Apply

About the course

The Master of Marketing and Innovation Management develops marketing managers who can tackle complex business cases in national and international contexts. You’ll build capabilities to create value for organisations and customers, supported by strategic marketing theory and practical experience. The course emphasises auditing markets, identifying opportunities, and designing, implementing and managing marketing processes and plans at a Masters coursework level in marketing and innovation.

Career outcome

Graduates are prepared for roles across key marketing functions where innovation and customer value are central. Career paths may include customer, product, brand and revenue management, as well as positions focused on market research and insight, new product development and go-to-market planning. You may also work in channel/partner management and customer experience roles, applying Masters-level marketing and innovation management skills across industries. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.


Living Costs in Sydney**


living costs restaurant icon
Restaurant
(Meal, Inexpensive Restaurant)
A$ 17 - 22
living costs house icon
Rent per Month
(1 bedroom in City Centre)
A$ 2,207 - 2,918
living costs house icon
Rent per Month
(1 bedroom Outside of Centre)
A$ 1,599 - 2,115
living costs transportation icon
Transportation
(Daily)
A$ 9 - 10
living costs utilities icon
Utilities per Month
(Electricity, Mobile & Internet)
A$ 219 - 290

Average Salary***


Salary Chart
*Source: QS World University Subjects Rankings (2026)
**Source: numbeo.com
***Source: PayScale.com (2026)

Costs

tick icon International:

A$39,650 per year

tick icon Local:

A$29,800 per year

Contact us for more details

Information

tick icon Duration

2 years

tick icon Upcoming Intakes

February, July

campus icon Campuses

Online
City

tick icon Course Code

L42

hotline icon Hotline

+61 3 9663 5333

email icon Email

australia@augstudy.com

Scholarships

tick icon2022 INTERNATIONAL MASTERS SCHOLARSHIP

Up to 20% of tuition fees

tick icon2022 INTERNATIONAL UNDERGRADUATE SCHOLARSHIP

Up to 20% of tuition fees

tick iconINTERNATIONAL AUSTRALIAN ALUMNI SCHOLARSHIP

20% of tuition fees

FIND OUT MORE

Related Courses