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About the course
This combined master’s program develops strategic and evidence-based decision-making skills for the global sports industry, blending contemporary sports management with advanced analytics. Delivered in Sydney CBD and leveraging major venues such as Allianz Stadium and the Sydney Cricket Ground, it builds problem-solving, ethical practice and research capability. This is a Master coursework degree in business and sports analytics. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.
Career outcome
Graduates can pursue roles across major sporting organisations and the wider global sports industry, spanning sports business and performance analytics. The degree supports progression into leadership and specialist positions within clubs, governing bodies and sport-related organisations. It also prepares you for specialist business functions such as commercial, sponsorship, marketing and media, and operations within the sport sector. This is a Master coursework pathway for sport business and analytics careers.
Average Salary***
