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About the course
This Digital Communications major (within the Master of Arts) develops specialist capability in digital and social media engagement. You’ll build practical and strategic skills to communicate effectively online and across platforms, supporting work in marketing, content creation, research and policy contexts. The major is designed for postgraduate study and can provide a pathway toward doctoral-level study in media and communication. The programme develops strategic communication leadership, applied analysis, and professional practice for senior industry and consultancy roles.
Career outcome
Graduates can pursue digital communication and media roles across creative, corporate and public sectors. Career options include copywriting and editing, publishing, content creation, journalism, digital media management/production, strategy and consulting, and public relations or communications consulting. The major also supports work in governance, policy and regulation communication across government, non-profit, education, marketing and media industries at a master’s level in media and communication.
Average Salary***
