Master of Business (Marketing)

About the course

Deakin’s Master of Business (Marketing) develops contemporary marketing expertise with a focus on strategy, analytics and communication. You’ll build practical capability across digital and social media marketing, marketing technology, sustainability and data-informed decision-making through case studies and client-based projects. The course is flexible across online and on-campus delivery and is accredited by the Australian Marketing Institute, supporting career progression in master-level marketing practice.

Career outcome

Graduates can pursue roles across brand, digital and strategic marketing in corporate, agency, government and not-for-profit settings. The course prepares you to plan, implement and evaluate marketing strategies, use analytics to guide decisions, and lead campaigns across channels. Potential pathways include marketing manager, brand manager, digital marketing specialist, marketing analyst, product/portfolio marketer and communications or customer experience roles, aligned to master-level marketing and broader business careers.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)