Master of Business Information Systems (Digital Marketing)

About the course

The Master of Business Information Systems (Digital Marketing) develops advanced capability at the intersection of business, information systems and digital marketing. You’ll build skills to plan and evaluate digital strategies, use data and technology to improve customer engagement, and support digital transformation in organisations. This master coursework degree prepares you to apply contemporary digital tools and analytics in business information systems practice. The programme deepens expertise in software architecture, data systems, and emerging technologies for advanced IT leadership.

Career outcome

Graduates can pursue roles that combine information systems expertise with digital marketing capability, supporting technology-enabled customer and business outcomes. Career paths may include digital marketing specialist, marketing technologist, CRM and customer analytics roles, digital strategy or e-commerce roles, and business/systems analyst positions in marketing-led teams. This master coursework degree supports professional careers in IT-enabled digital marketing and information systems.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)