About the course
Deakin’s Master of Business (Arts and Cultural Management) builds business and leadership capability for professionals working in arts, festivals and cultural organisations. You’ll develop core skills in management, marketing, finance, HR and project management, applied to creative-industry contexts. The course is shaped by industry input and offers electives to tailor your study toward career goals, delivered as a master coursework degree in business and arts/cultural management.
Career outcome
Graduates can pursue leadership and management roles across the creative sector, including arts organisations, festivals, cultural institutions, and related not-for-profit or commercial enterprises. You may work in arts and cultural management, marketing and audience development, program and project coordination, operations and strategy, or business development for creative start-ups. This master coursework qualification supports careers in business leadership within arts and cultural management.

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