Master of Business Administration (Digital Marketing)

About the course

This MBA specialisation in Digital Marketing builds advanced business leadership capability alongside contemporary marketing strategy for digital channels. You’ll develop skills to plan, deliver and measure data-informed campaigns, strengthen customer engagement, and align marketing decisions with organisational goals. Designed for professionals, the program supports career progression into management roles, completing a master coursework qualification in business and digital marketing.

Career outcome

Graduates can pursue roles that combine management capability with digital marketing expertise across industries. Potential pathways include digital marketing manager, marketing manager, brand or product manager, growth/CRM specialist, digital strategy consultant, and roles in performance marketing and customer experience. The qualification supports advancement into leadership positions that oversee marketing teams, budgets and strategy, as a master coursework credential in business and digital marketing.

Living Costs in Melbourne**

Restaurant (Meal, Inexpensive Restaurant) A$ 15 - 20	Rent per Month (1 bedroom in City Centre) A$ 1,583 - 2,094	Rent per Month (1 bedroom Outside of Centre) A$ 1,207 - 1,596
Transportation (Daily) A$ 7 - 9	Utilities per Month (Electricity, Mobile & Internet) A$ 240 - 318

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)