About the course
This major explores how artificial intelligence and emerging digital technologies are reshaping business decision-making and customer experiences. You’ll build capability to design and implement data-driven strategies that improve processes, innovation and organisational performance. It suits business professionals seeking career acceleration as well as career-changers aiming to enter business roles with strong AI and analytics expertise, within a Master of Commerce pathway.
Career outcome
Graduates may pursue roles that bridge analytics, technology and business strategy across many industries. Typical opportunities include digital transformation consultant, chief data officer pathways, business technology and innovation consultant, business data analyst and risk analyst. The major prepares you to translate AI and analytics insights into actionable recommendations and organisational change, as part of a Master of Commerce specialisation in AI and business analytics. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.

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