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About the course
The Master of Analytics (Marketing) is designed for professionals who want to apply data-driven methods to marketing decisions. You’ll build capability in marketing analytics and interpretation of data to improve customer insights, campaign performance and strategic decision-making. The program develops advanced analytical thinking for marketing contexts and supports career development in modern, insight-led marketing practice at master’s level. The programme builds executive-level capability in strategy, finance, operations, and organisational leadership for global business environments.
Career outcome
Graduates may pursue roles that combine marketing strategy with analytics, working across sectors such as retail, consumer goods, digital platforms, consulting and services. Typical pathways include marketing analyst, customer insights analyst, digital marketing analytics specialist, CRM/loyalty analyst, marketing performance manager and growth or product analytics roles. This master’s degree supports progression into marketing leadership informed by data and measurement. Preparing graduates for senior management, consulting, entrepreneurship, and organisational leadership roles.
Living Costs in Sydney**
Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22 |
Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918 |
Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115 |
Transportation (Daily) A$ 9 - 10 |
Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290 |
Average Salary***
