Master of Advertising

About the course

The Master of Advertising develops advanced capabilities in advertising and strategic communication. You’ll explore how communication processes shape audiences and brands, working with industry-engaged learning to strengthen professional practice. The program builds skills in planning, creativity, research and campaign strategy for contemporary media environments, preparing you for senior roles in advertising and communications as a masters by coursework in media and communication.

Career outcome

Graduates may pursue roles across agencies, brands and media organisations, applying skills in campaign planning, research and communications strategy. Potential careers include advertising manager, account manager, marketing or communications manager, media planner/buyer, market researcher, digital marketing manager, strategy manager and art director. The degree supports progression into leadership-oriented roles in advertising and related communication fields as a masters by coursework in media and communication.

Living Costs in Sydney**

Restaurant (Meal, Inexpensive Restaurant) A$ 17 - 22	Rent per Month (1 bedroom in City Centre) A$ 2,207 - 2,918	Rent per Month (1 bedroom Outside of Centre) A$ 1,599 - 2,115
Transportation (Daily) A$ 9 - 10	Utilities per Month (Electricity, Mobile & Internet) A$ 219 - 290

Average Salary***

*Source: QS World University Subjects Rankings (2026)

**Source: numbeo.com

***Source: PayScale.com (2026)