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About the course
Kick-start a career in the sports industry through a year-long diploma delivered with ECU in an elite AFL club environment. Study at the West Coast Eagles’ Mineral Resources Park and build core business, marketing and sport-organisation management skills alongside leadership development. The course includes substantial work-integrated learning across club departments to understand AFL operations and grow professional networks in a Diploma-level sport business program. The programme introduces business operations, customer service, and administrative leadership for commercial workplaces.
Career outcome
This diploma prepares you for entry-level roles supporting the business operations of sport organisations and events. Graduates may pursue work in club and community sport administration, marketing and membership support, events and match-day operations, stakeholder engagement and program coordination. The program’s work-integrated learning and industry exposure help build practical experience and connections for a Diploma-level pathway into sport business and management roles. Preparing graduates for supervisory, administration, and business support roles, or degree articulation.
Average Salary***
