Register
Login
About the course
This Diploma in Public Relations focuses on effective communication management and how public relations supports corporate communication and reputation management. It covers public relations techniques and principles, and reflects how PR is evolving alongside changes in the media landscape. Students also gain industry exposure through BERJAYA UC's connections with the Berjaya Group of Companies.
What you might learn
Students develop practical and theoretical capability in managing communication with internal and external stakeholders across organisations. The programme aims to build strong analytical and decision-making abilities alongside effective verbal and written communication skills. Learning is supported by qualified lecturers from the PR industry and includes activities such as field trips and an intensive internship component.
Career outcome
Graduates can pursue roles in corporate communications, PR agencies, and public affairs functions across a wide range of industries. Potential career paths include managing media relations, planning communication strategies, and supporting crisis communication activities for organisations. Roles mentioned include Public Affairs Specialist, PR Consultant, Agency Director, and Strategic Communications Manager.
Entry requirements
SPM / O-Levels / UEC or equivalent with a minimum of 3 credits, including English. Applicants who possess other qualifications will be considered on a case-by-case basis.
Living Costs in Kuala Lumpur**
Restaurant (Meal, Inexpensive Restaurant) RM 10 - 14 |
Rent per Month (1 bedroom in City Centre) RM 1,876 - 2,481 |
Rent per Month (1 bedroom Outside of Centre) RM 1,086 - 1,436 |
Transportation (Daily) RM 5 - 6 |
Utilities per Month (Electricity, Mobile & Internet) RM 294 - 388 |
Average Salary***
