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About the course
This postgraduate major builds advanced capabilities in digital and social information engagement for a rapidly changing media environment. You’ll develop skills in creating and managing digital communications and can focus on areas such as social media, content management, policy or research. The major also examines how the internet shapes society, politics, culture and economies, including the use of AI and online analytics in communication practice.
Career outcome
Graduates are prepared for specialist roles developing, managing and advising on digital communication strategies across organisations. Career paths may include content creator, online influencer, digital media manager/producer, digital media strategist or consultant, and governance, policy and regulation consultant. Opportunities also extend to public relations, journalism and marketing in industries such as media, advertising, government and non-profit, education, and higher education and research within media and communication.
Average Salary***
