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About the course
Deakin’s Graduate Certificate of Marketing Technology builds contemporary MarTech capability for marketers navigating rapid digital change. You’ll develop skills to select and apply marketing technology, use data and analytics to improve performance, and design customer experiences across the journey. Delivered by Deakin Business School, the course emphasises practical, industry-relevant learning with a strong commercial lens for postgraduate marketing technology study.
Career outcome
Graduates can pursue roles where marketing and technology intersect, supporting organisations to plan and optimise MarTech ecosystems, improve customer experience and measure marketing performance. Career paths may include digital marketing and MarTech-focused positions such as marketing technologist, CRM/lifecycle marketing specialist, marketing automation coordinator, customer insights or analytics support, and related roles in agencies or in-house marketing teams within a business and commerce context.
Average Salary***
